Introducing Sri Lanka’s first and only undergraduate programme with unique specialized pathways in Digital Business, Entrepreneurship and Marketing designed to produce graduates who will excel in the new world of business driven by technology. Throughout the degree students are inspired to adopt an enquiring, critical and reflective approach to ideas and issues. The programme will help students to apply cross-cultural perspectives on the operational and strategic position of industries.
The degree is also equipped with learnings in critical evaluation of policies and strategies that Managers require to help organisations in uncertain and challenging situations in the corporate environment. Students will acquire a solid practical educational foundation to become successful graduates who will thrive proactively towards future leadership roles in the business world.